CASK 88
MARKETING AND
PROJECT MANAGEMENT

When working with the soaring Scotland-based start-up Red Unit, my main responsibility was managing marketing contents on the client’s WeChat Official Account, the most strategic Chinese market-facing platform among the prestigious Scotch whisky collection and investment concultation.

As the lead designer, I strived to translate the brand language into eloquent visual expressions, buffed with my extended knowledge in Chinese consumer culture.





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All text and images © Linran Jiang 2021, unless specified.